Companies are packing up and getting ready for trade shows around the country (or just getting back from APA and SHRM19!). While most attendees schedule learning sessions and have responsibilities to manage the company booth, there are other important takeaways from a trade show. So what is the best strategy to maximize your time at a trade show and not walk away exhausted and unsure of what you accomplished?

  1. Plan Your Time:
    Before you go to the show, make a list of your goals – do you want to meet clients, generate leads for your business, learn about something new in the industry, or all of the above? Making a schedule for each day can help you do a little of everything without trying to over pack each day.
  2. Meet with Partners:
    Are your potential partners going to the show? Make a list of the most important strategic partners you would like to meet and try to schedule time in advance to have coffee, lunch, or dinner after the exhibit hours are completed. If you have materials you would like to distribute to potential partners, make sure they can travel easily to not burden a partner with a stack of paperwork.
  3. Learn and Have Fun:
    Trade shows have so much to offer – classes with amazing speakers, lunch and learns, and entertainment. Make sure to plan for some fun while you’re at a show – invite a client or partner to an event, schedule a fun activity at your trade show booth, and get to know the people exhibiting around you. Even if it’s a competitor, there is always something to learn from a new acquaintance.

Trade shows are a great way to network, meet new friends, and provide opportunities for partnerships. Planning ahead and setting goals can help you accomplish a lot in just 3 days! To learn more about Blue Marble and our Trade Shows for the year, click here